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Tom Kelley, David Kelley

Ukrainian edition of the book is published in collaboration with ZEO Alliance and Yes&Design. The publication is about design thinking - a method, which has advanced various companies around the world and has been used as a tool for creative innovations for many years.

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Creative Confidence. Unleashing the Creative Potential Within Us All

Innovation and creativity are now widely accepted as the driving force behind business success, and are among the most highly prized qualities in today’s leaders. But most of us tend to assign the mantle of creativity to the “creative types” — those who paint, sculpt, design, or write for a living. We forget that as kids, we were all creative. Over time, so many of us were discouraged in our creative endeavors and eventually focused our energies on more traditional pursuits. In Creative Confidence, the Kelley brothers remind us that we all have ideas and insights to offer.

Tom Kelley, David Kelley

David Kelley is an American businessman, entrepreneur, designer, engineer, and teacher. He is founder, chairman, and managing partner of the design firm IDEO and a professor at Stanford University. He has received several honors for his contributions to design and design education. Tom Kelley is his brother, IDEO partner and the author of the bestselling The Art of Innovation.

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Konstantyn Horobenko

978-966-500-849-1

ukrainian

2020

Olha Lyubarska

295

210x148mm

hardcover, slipcover

0.5kg

Nova Poshta

Worldwide delivery

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