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The publication is about design thinking - a method, which has advanced various companies around the world and has been used as a tool for creative innovations for many years.
Innovation and creativity are now widely accepted as the driving force behind business success, and are among the most highly prized qualities in today’s leaders. But most of us tend to assign the mantle of creativity to the “creative types” — those who paint, sculpt, design, or write for a living. We forget that as kids, we were all creative. Over time, so many of us were discouraged in our creative endeavors and eventually focused our energies on more traditional pursuits. In Creative Conﬁdence, the Kelley brothers remind us that we all have ideas and insights to offer.
Ukrainian edition of the book is published in collaboration with ZEO Alliance and Yes&Design.
Maciej Kisilowski, Izabela Kisilowska10,00 грн
Markus Brunnermeier, Harold James & Jean-Pierre Landau15,00 грн
Richard Haass15,00 грн